Our story
The star of the smile
Our teeth give every smile its character. Strength, whiteness and brilliance each play a part in how that smile looks and feels.
Over the years, dental restorations became stronger and whiter. Brilliance remained the missing quality. During the pandemic, prosthodontist Dr. Atakan Elter found a way to bring it into focus.
“Just as a precise cut brings out a diamond’s brilliance, I wanted to transform teeth into Lovja.”
Gold teeth and dental gems have long made a statement. Lovja brings a different ambition: strength, whiteness and brilliance together, with an elegance that feels personal.
The idea grew into a new category: body-integrated luxury. A watch or a jewel accompanies you. Lovja becomes part of who you are — present every time you smile.
Dr. Atakan Elter · Founder, Prosthodontist
Our timeline›
Follow the milestones, from the first idea to the preliminary examination of the patent application.