Changing two industries
at once
Medicine had never held anything that was truly luxury; everything it offered was a necessity or a repair.
Not worn. Become.
Medicine and luxury
Through Lovja, medicine met the world’s first luxury medical product.
In luxury, meanwhile, the object was always something put on and taken off. By integrating luxury directly into the body, Lovja brought that industry an entirely new approach as well.
This is the point at which the human face ceases to be a biological subject and becomes a reflective work of architecture.
Dentistry’s global reference for luxury
To stand in prestigious clinics not only in Turkey but across the world. As the haute couture houses, the jewellers and the great watchmakers are for theirs — to be dentistry’s global reference for luxury.
Dr. Atakan Elter
Prosthodontist, founder of Lovja and creator of the Ceraface cutting patterns.